Which type of e-commerce involves transactions between a business and a consumer?

The correct choice identifies the concept of Business-to-Consumer (B2C) e-commerce. This type involves the direct sale of goods and services from businesses to individual consumers.

B2C is the most common form of e-commerce that everyday users are familiar with, as it includes online retailing where consumers can purchase products directly from companies through their websites or applications. This model allows businesses to reach consumers on a larger scale beyond physical store locations, enabling them to market their products through online platforms and engage directly with their customers.

In contrast, the other options represent different relationships within e-commerce. For instance, Business-to-Business (B2B) refers to transactions between businesses, where companies sell products or services to other companies rather than individual consumers. Consumer-to-Business (C2B) is a model where individuals offer products or services to businesses, often via platforms that allow freelancers or independent contractors to find work. Consumer-to-Consumer (C2C) involves transactions between individual consumers, typically facilitated by third-party platforms that allow users to sell to one another, such as auction sites or peer-to-peer marketplaces.

Understanding these distinctions helps clarify the landscape of e-commerce and the types of interactions that occur in different scenarios.